Downtown Naperville Graphic Design / Website Design Studio A New Downtown Naperville Graphic Design / Website Design studio has been opened by Cartwright Design Working in Downtown Naperville has been a longtime dream of ours to have a graphic design / website design studio. After looking for several years, we found a great location in [...]
Hiring A Logo Designer Does it really matter? Every so often I get a request from a new business contact about the cost of hiring a logo designer. Sometimes I get comments like "Just throw some type together with our name…it doesn't really matter." Really?…It doesn't matter at all? Lets think about this for a [...]
Frequency, Frequency, Frequency. Why Is Frequency In Marketing So Important? In real estate, it's all about Location, Location, Location. In marketing, it's all about Frequency, Frequency, Frequency. Take a reality check to determine how clearly you understand what your prospects are thinking each time they look at your advertisement. The owner of a small business [...]
Why People Buy Why People buy? Great marketing appeals to people's wants and needs through great copywriting, photography, illustration, graphic design, advertising and websites. Geoff Ayling, and the superb book, "Rapid Response Advertising," provides want to be guerrillas with a full fifty reasons why people buy. There are really far more than fifty, but I [...]
The Importance Of Good Images Using a photographer to create a brand is a combination of art and science. Great brands know the importance of a great photographer. As the old phrase states "A picture is worth a thousand words." Pictures and images get burned into our minds. We might forget the conversations we had at [...]
The Importance Of Branding & Integrated Marketing What is a brand and why do you need one? What is integrated marketing? Let’s go back to the beginning of branding. Long ago, dating back to ancient Egyptian times, livestock owners branded their animals to protect their property and prevent them from being stolen. As time went [...]
