Hiring A Logo Designer Does it really matter? Every so often I get a request from a new business contact about the cost of hiring a logo designer. Sometimes I get comments like "Just throw some type together with our name…it doesn't really matter." Really?…It doesn't matter at all? Lets think about this for a [...]
Mobile Friendly Website Design Why should your website be designed mobile-friendly? Starting April 21st, 2015 Google expanded it's use of mobile-friendliness as a ranking symbol for website design. This changes has affected mobile searches worldwide, in all languages, and will continue to make a significant impact on Google Search results. This is great for users, who [...]
Frequency, Frequency, Frequency. Why Is Frequency In Marketing So Important? In real estate, it's all about Location, Location, Location. In marketing, it's all about Frequency, Frequency, Frequency. Take a reality check to determine how clearly you understand what your prospects are thinking each time they look at your advertisement. The owner of a small business [...]
Why People Buy Why People buy? Great marketing appeals to people's wants and needs through great copywriting, photography, illustration, graphic design, advertising and websites. Geoff Ayling, and the superb book, "Rapid Response Advertising," provides want to be guerrillas with a full fifty reasons why people buy. There are really far more than fifty, but I [...]
The Importance Of Good Images Using a photographer to create a brand is a combination of art and science. Great brands know the importance of a great photographer. As the old phrase states "A picture is worth a thousand words." Pictures and images get burned into our minds. We might forget the conversations we had at [...]
The Importance Of Branding & Integrated Marketing What is a brand and why do you need one? What is integrated marketing? Let’s go back to the beginning of branding. Long ago, dating back to ancient Egyptian times, livestock owners branded their animals to protect their property and prevent them from being stolen. As time went [...]
