Why People Buy

By |2017-03-02T02:03:33+00:00July 23rd, 2016|Blogging, Branding / Corporate Identity, Graphic Design, HTML, Illustration, Logo Design, Photo Retouching, Photography, Printing, Social Media, Trade Show Design, Typography, Video, Website Design, Wordpress Website|

Why People Buy Why People buy? Great marketing appeals to people's wants and needs through great copywriting, photography, illustration, graphic design, advertising and websites. Geoff Ayling, and the superb book, "Rapid Response Advertising," provides want to be guerrillas with a full fifty reasons why people buy. There are really far more than fifty, but I [...]

Branding and Integrated Marketing

By |2017-03-02T02:06:05+00:00April 24th, 2016|Branding / Corporate Identity, Graphic Design, Illustration, Logo Design, Photo Retouching, Photography, Printing, Social Media, Trade Show Design, Typography, Video, Website Design, Wordpress Website|

The Importance Of Branding & Integrated Marketing What is a brand and why do you need one? What is integrated marketing? Let’s go back to the beginning of branding. Long ago, dating back to ancient Egyptian times, livestock owners branded their animals to protect their property and prevent them from being stolen. As time went [...]