How important is logo design and a brand to a business? Business titans say even though it is intangible, it is highly valuable. Often I get asked about how much I charge for a logo design. It is always such a weird question to answer because to someone that doesn't understand the power of a [...]
This Naperville vehicle wrap helps a home inspection company create a brand and market to prospective clients on job sites and while commuting between jobs. Looking to take your marketing to the streets? Turn your car, truck or trailer into a moving billboard that spreads your message everywhere you go. This project involved a logo [...]
A client called me up wanting to do some promo photography for a TV show concept she is developing. Due to timing issues, not all of the ladies could be in the same location at the same time. We had to get creative to solve the problem to make them all look like they were [...]
Downtown Naperville Graphic Design / Website Design Studio A New Downtown Naperville Graphic Design / Website Design studio has been opened by Cartwright Design Working in Downtown Naperville has been a longtime dream of ours to have a graphic design / website design studio. After looking for several years, we found a great location in [...]
Hiring A Logo Designer Does it really matter? Every so often I get a request from a new business contact about the cost of hiring a logo designer. Sometimes I get comments like "Just throw some type together with our name…it doesn't really matter." Really?…It doesn't matter at all? Lets think about this for a [...]
Why People Buy Why People buy? Great marketing appeals to people's wants and needs through great copywriting, photography, illustration, graphic design, advertising and websites. Geoff Ayling, and the superb book, "Rapid Response Advertising," provides want to be guerrillas with a full fifty reasons why people buy. There are really far more than fifty, but I [...]
The Importance Of Good Images Using a photographer to create a brand is a combination of art and science. Great brands know the importance of a great photographer. As the old phrase states "A picture is worth a thousand words." Pictures and images get burned into our minds. We might forget the conversations we had at [...]
The Importance Of Branding & Integrated Marketing What is a brand and why do you need one? What is integrated marketing? Let’s go back to the beginning of branding. Long ago, dating back to ancient Egyptian times, livestock owners branded their animals to protect their property and prevent them from being stolen. As time went [...]
