Mobile Friendly Website Design Why should your website be designed mobile-friendly? Starting April 21st, 2015 Google expanded it's use of mobile-friendliness as a ranking symbol for website design. This changes has affected mobile searches worldwide, in all languages, and will continue to make a significant impact on Google Search results. This is great for users, who [...]
Why People Buy Why People buy? Great marketing appeals to people's wants and needs through great copywriting, photography, illustration, graphic design, advertising and websites. Geoff Ayling, and the superb book, "Rapid Response Advertising," provides want to be guerrillas with a full fifty reasons why people buy. There are really far more than fifty, but I [...]
The Importance Of Branding & Integrated Marketing What is a brand and why do you need one? What is integrated marketing? Let’s go back to the beginning of branding. Long ago, dating back to ancient Egyptian times, livestock owners branded their animals to protect their property and prevent them from being stolen. As time went [...]
